Opinion | By Christina Chia

Before people can belong, contribute, or thrive, they must first be seen. In many ways, that is precisely what the Census seeks to achieve.

Having migrated to Australia from Malaysia more than 30 years ago as a single parent with two young daughters, I have experienced first-hand the importance of feeling recognised, included, and represented.

Now, as a leader in both the business and community sectors, I see the practical value of the Census every day and have come to truly appreciate how much it benefits us all.

Census Data Helps Leaders Make Better Decisions

I know from experience that quality data informs better strategy, planning, and decision-making.

During my time as Chief Operating Officer at a national education business, Census data showed significant population growth in Melbourne’s western and northern growth corridors, particularly among multicultural families. Rather than relying on assumptions, we used this evidence to decide where to establish new campuses so students could access quality tutoring closer to home.

Census data helped us invest in communities where demand was genuinely growing. For example, it highlighted growing Chinese, Indian, and Vietnamese communities across several suburbs. That information directly influenced:

• Campus Locations: Placing services where families actually lived.

• Cultural Engagement: Communicating with parents through culturally appropriate channels.

When it comes to community leadership, helping everyone to become visible, represented, and connected is the first step to uplifting a community. Reliable demographic data from the Census gives leaders the evidence needed to back up—or challenge—their assumptions.

More Than Numbers: People and Their Stories

Every community has a story, and we know that multicultural communities contribute economically, culturally, and socially to Australia. Census data tells that story. That is why it is so important to participate—every answer matters.

“When people are seen, they belong. When they belong, they contribute. And when everyone is counted, it helps us to plan for Australia’s future.”

The Census also creates an enduring historical record, showing future generations how Australia has evolved into one of the world’s most vibrant multicultural nations.

Why the 2026 Census Matters Now

Australia has changed significantly since the last Census in 2021. Migration patterns, housing, education, employment, and community needs have all evolved. Growing communities need to be accurately represented so governments and organisations can plan resources effectively.

When our growth is reflected in Census data, decision-makers know where to allocate vital infrastructure and services, including:

• Education & Care: Schools and childcare centres

• Healthcare: Hospitals and medical facilities

• Community Services: Mental health support, employment programs, and language services

Mark Your Calendar: Tuesday, 11 August

Completing the Census is about more than filling in a form—it is about ensuring every person, every family, and every community has the opportunity to be counted and seen.

I strongly encourage everyone to participate. You can complete your form as soon as you receive your instructions in the mail, provided you know where you will be on Census Night, Tuesday 11 August.

Language Support & Resources

For information about the 2026 Census in your preferred language, visit census.abs.gov.au/language.

About the Author

Christina Chia is a Non-Executive Director of Box Hill Institute, a strategic advisor, and the author of Leading Beyond the Bamboo Ceiling. She serves as Vice President of the Chinese Association of Victoria, Chairperson of the Euphoria Foundation, and holds board and leadership roles across several business and community organisations. With over 25 years of executive leadership and governance experience, Christina has led initiatives across education, workforce participation, aged care, and community services in Australia and Southeast Asia.